The Industry Challenges
Media Publishers create content, attract audiences and generate data. Yet 80% of ad revenues go to intermediaries. It is not sustainable for the media industry.
Attention & Engagement
Publishers need to sustain good content creation while facing increasing competitive landscape for readers’ time and attention.
Jixie's solutions for publishers
Monetisation Tools
Connect any inventory to any advertising demand source, including yield optimisation, transparency and user profile sharing:
Header-Bidding solution - Connect any SSP or DSP to our server-side solution giving you the full control on your partners with extended reports on the use of your inventory by bidder.
Direct advertising - Easily share your inventory with advertisers programmatically or not, and sells at premium with innovative advertising formats, or built your own with our SDK.
Performance marketing - Directly connect e-commerce with media and never let any remnant inventory unused.
Any format - Jixie is compatible with any format: display, in-stream, out-stream and native ads.
Growth Tools
Increase user engagement and develop new media
AI/ML Recommendation - Build recommendation driven UI for any content (articles, videos or even e-commerce products) using Jixie built-in recommenders or plug any preferred recommender including your own editorial selection to our content gateway.
Video, podcast & audio platform - embrace the evolution of consumption of content by easily integrating video & audio content on your portals, hosted on Jixie or any other solution like YouTube, Dailymotion while benefiting from a single reporting.
Jixie's solutions for advertisers
Advertisers are challenged to ensure the best investments to achieve better ROI and lower CPM; especially in an ecosystem that manipulates bids through intermediaries. Advertisers also contend with brand safety without the ability to control where their ads are distributed.
Better ROI
Adapt to the changing digital marketing landscape: our data usage is adapted for a cookieless environments, and we have the ability to match our data with your existing CDP/CRM for a more complete view of your audience. Jixie’s market knowledge helps optimising delivery cost, ensuring the most value from your advertising investment.
Brand Safety
Jixie guarantees brand safety by working only with selected publishers and offering the possibility to blacklist keywords, negative articles, and the ability to control the context in which the brand is presented.
Non-Manipulation of Bids
There is no manipulation of bids and no intermediary between Advertisers and Publishers, ensuring that advertising investments are used effectively. The data is enriched with Jixie user profiles, and advertisers can connect programmatically to their DSP or use Jixie serving capabilities. Any format is available, with a wide range of targeting options.
Direct Relationship with Publishers
Jixie provides full transparency in the ad ecosystem to connect without intermediaries. Advertisers can directly select the Publishers to work with and set an online contract using our marketplace.
Jixie at-a-glance in numbers
requests monthly
user profiles
publishers
networks
Jixie Datahub
The Core of Jixie is DataHub; because data is the foundation of all Jixie solutions
on behalf of publishers and advertisers.
between publishers and advertisers based on 1st party cookies
through contextual analysis of pages using ML/AI, users' interests and intends
floor price optimisation for Header-Bidding, CTR optimisation, recommendation engines, ...
full transparency, up to the log data for further processing by advertisers and publishers.